Thursday, October 27, 2011

Creativity

New media has the ability to foster creativity in the most unexpected of individuals.  People such as Mark Vidler a.k.a Go Home Productions, was once a graphic designer working for a company that made travel pillows (http://www.newyorker.com/archive/2005/01/10/050110crmu_music?currentPage=all), and is now a mashup-maker on the Internet.  Mash-ups allow any individual with an ear for music to combine songs from completely different genres of artists into one "masterpiece."  Although this activity isn't absolutely lawful as of yet, these creations make classics sound amazing and modern at the same time, when combined with rap or hip-hop songs from the present.  The key advantages of creating mash-ups according to Mark Vidler are, “You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.”
The term mash-ups doesn't just apply to mixing different songs, but also to videos and images.  http://www.nytimes.com/2007/09/24/business/media/24crank.html discusses the use of videos produced by Disney and Nickelodeon as parodies for recent rap songs that topped the Billboard Hot 100 in recent years.  Although there are pending lawsuits against Google for the pirated videos, they can be seen as creative remakes of the songs and videos.  And of course they are extremely entertaining, as I'm sure there is not one person out there that wouldn't find Winnie the Pooh or Bambi rapping and dancing to "Crank That (Soulja Boy)" utterly hilarious.  
With new media allowing the public access to whatever and whomever they want with almost no restrictions, using them for the creation of great musical combinations and/or funny videos on the net is simply creative minds at their best. 

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